Wednesday, June 27, 2012
The favoured cities that will experience the cinema touch from Filmhouse are Surulere in Lagos , Ibadan, Asaba and Calabar. The launch of the four cinemas is a first step in Filmhouse's plan to have 25 cinemas in six years.
According to Mrs Ade Mogaji, a former employee at United Kingdom's biggest cinema who recently joined Filmhouse, "Filmhouse Surulere is at The Leisure mall, Adeniran Ogunsanya street, Surulere, Lagos. Its features include Digital 3D, iScream cafe brand, soul food brand, luxury seating and surround sound. The Marina Resort cinema is a Filmhouse partner cinema with the Cross River State Tourism Bureau. This will be the first cinema in Calabar and its exquisitely sited sea-view cinema with an iScream café view of the Marina, soul food, luxury seating and surround sound. Filmhouse Ibadan is the show piece of The Heritage mall, Cocoa place, Dugbe, Ibadan (first cinema in Ibadan) with iScream café, soul food brands, luxury seating and surround sound. Filmhouse Asaba 1st Avenue is on Okpanam road, part of a mix-use leisure shopping mall(first in Asaba) and is a full Gold class VVIP cinema with automatic reclining five star seats (as if in a first class cabin on a plane), Gold class lounge, iScream café, soul food brands, Digital 3D, luxury seating and surround sound"
In a statement signed by Bigsam Media, Mr. Kene Mparu, the Chief Executive Officer of Filmhouse and a well-known name in the industry explains that Filmhouse is out to set standards for others to follow. He said, "what we created a few years ago was only a prelude. Filmhouse Cinemas is now about to raise the bar and set new standards for modern cinemas in Nigeria. Surulere, Calabar, Ibadan and Asaba will never be the same again."
In the persuasive enthusiastic spirit that envelops the Filmhouse team, Mrs Ozy Sammie-Okposo, HR Manager, explained that "Filmhouse management and development teams have over 100 years combined experience in cinema operations and cinema design & build, gained from the United Kingdom, Spain, Italy, USA, Nigeria. This experience stands us heads and shoulders above any other cinema operator in Nigeria.
Supporting her, Mr Kene Okwusa, Deputy Managing Director of Filmhouse believes that "there is enough space in Nigeria today for many cinema players. After all there're over 150 million potential cinemagoers to satisfy. Nevertheless, we're setting new standards that our competitors can only attempt in vain to follow. Our cinema guests will not only experience the difference, they will experience that the difference is clear.
Filmhouse is a beneficiary of Bank of Industry's $200 million US Dollars Creative and Entertainment Industry Intervention Fund.
Credit: Big Sam media